Jessica Kruger

Jessica is founder and owner of Ethos, the new meat-free restaurant in central London.

After graduating with a BA in International Studies from Macquarie University, Sydney and an MBA from the International School of Management in Paris, she worked for a short time in corporate intelligence and advertising until adopting a plant-based diet for ethical reasons in 2013 was the catalyst for a change of career.

The Ethos 'ethos' is 

• no ingredients are shunned
• includes no meat
• focuses on the environmental aspect of eating well
•  great-tasting recipes

 
Ethos won Retail Week Interiors Award for best Leisure Food & Drink Shop of the Year 2015 and Jessica was included in Management Today’s ’35 under 35’ award for high-achieving women in business. She studied nutrition at the College of Naturopathic Medicine and today she lives and breathes all things Ethos. She knows the food and wellbeing industries in great depth and is at the forefront of changing the London food scene, helping to make it a more meat-free-friendly place. Indeed, Ethos often welcomes other brands and catering companies for tastings to help them understand how better to cater for the growing demand for meat-free options. Jessica is in demand as a speaker and has spoken at various events including at the LSE, Lorna Jane UK and the University of Surrey. A second Ethos restaurant is planned for 2017, with plans to expand through London and the rest of the UK in the next 3 years.

THE ETHOS COOKBOOK will be published by Murdoch in 2017.

Follow Ethos Restaurant on Twitter: twitter.com/EthosFoods
Follow Jessica Kruger's blog: www.ethosfoods.com/blog/
Follow Jessica Kruger on Instagram: www.instagram.com/ethosfoods/

One of the most exciting things to arrive in the London health scene in a while. I really can’t get enough of this restaurant
Ella Woodward

As an affordable vegetarian destination, this is the best one the West End has seen for years. Time Out

Ethos is staging something of a veggielution with its approach to accessible, affordable meat-free food… There’s an impressive array of inventive salads and hot dishes…You mustn’t leave without trying what is fast becoming their famous Scotch Egg Vogue