Pregnancy, Parenting & Childcare
Platform and media presence is key in this highly competitive area, although strong concept books can work too. We’re looking for new trends and new authoritative voices and we are keen to hear from trusted brands or TV experts with an associated book idea.
With buyers going online for information they are increasingly finding that this information is unreliable, self-published or produced by marketeers. We believe there is a need for authoritative guides by genuine experts. These experts need to ‘own’ the subject and build a profile in order to stand out. In addition, e-readers now mean that more personal topics can be read privately. This is also an area where narrative non-fiction is starting to build, with life story + advice making for a new kind of book.